Articoli

Pre- and post-merger integration: How to ensure the business continuity in the market, meeting the deadlines and the goals defined at global level?

Over the past years, across different sectors, we witnessed a significant number of acquisitions and mergers, which impacted entire companies or specific branches. These kinds of operations are a response to a continuously changing market and to an extremely competitive environment. There are several reasons behind these operations and can be categorized into one, or…

Digital and Pharma – How to effectively leverage on digital assets to engage the customer

CoViD-19 outbreak is radically changing almost everything we do and it is quite clear that we won’t get back to the “normal situation” (at least in the short term) but we will be required to live in a “new normal”, where some of the new behaviours will stabilize. In particular, customers’ behaviours are changing and…

New ways of working post CoViD-19 – How to lead the future of work

CoViD-19 outbreak is deeply impacting our lives, the caring for our families, our health and businesses work. Lockdown and social distancing, imposed by the Government to slow the spread of the virus and avoid a potential healthcare system collapse, will probably last for few weeks, but how long will it really take to go back…

Supply Chain Continuity post COVID-19

Covid-19 and the initiatives to stop the spread are putting industries and manufacturers under pressure like never before. This special moment is throwing the whole production and logistics system into crisis: Shortages of components, finished products and PPEs, due to suppliers located in critical areas, inventory reduction strategies, cross-border transportation system interruption by governments decisions…

Life Science Salesforce and Marketing Mix post CoViD-19 – Opportunity for a new Business Model?

CoViD-19 outbreak is radically changing almost everything we do: how we work, how we socialize, how we manage our health, how we take care of family members. Lockdown and social distancing imposed by the Government to slow the spread of the virus and avoid healthcare system collapse will probably last for few weeks, but how…

Smart Incentives – How to effectively motivate and mobilize sales force organization

There’s a mismatch between what science knows and what business does. As a matter of fact, social sciences have demonstrated for a long time that traditional incentives models, rewarding targets achievement, do not positively affect performances, especially in activities that require even rudimentary cognitive skills (The puzzle of motivation, D. Pink). Nevertheless, we all know…

Multi-Channel & Marketing Mix

Consumer Goods and Services Markets are facing a deep transformation. The rise of new technologies, such as IoT, Big Data, Mobile, Apps, Wearable tools, has introduced new communication channels and has made the “Customer Journey” much more complex through the increase of the touchpoints influencing customers’ behavior. These disruptive elements make more difficult to analyze…

How to be Agile – effectively and cleverly

Besides the original application of Agile methodologies in IT and digital projects, organizations have started developing agile-change management models, to respond to fast market changes and consequent need to mobilize internal players. Agile model is an “effective” solution to prepare companies to react to and manage changes, creating structures where employees are persons interacting and…

Towards Industry 4.0

Industry 4.0 and digitalisation are the key words regarding manufacturing and supply chain evolution. An increasingly number of companies is allocating an important part of their budgets to Industry 4.0 related projects. Each manufacturing plant, regardless of the sector, knows that something shall be done on this topic and the management is daily pushed to…

Data & Digitalization Survey 2018: Quale Impatto sul Marketing delle Aziende Europee?

Eurogroup Consulting Italia annuncia la pubblicazione del Survey europeo sul “Digitalization and Data” dal titolo: “The Data Rush: European Marketing Survey on Data & Digitalization”. Il survey, realizzato da NextContinent, network internazionale di Eurogroup, contiene le interviste a 17 grandi imprese europee operanti nel settore Consumer Goods & Retail. All’interno del survey sono presenti alcuni…